Eye Liner

Discover our huge range of eye liner products featuring great colours and application options. Define your eyes your way and shop from precision liquid eyeliners, eyeliner pencils and gel eyeliners from neutral black to pops of colour. All at our irresistibly low prices.

Eyeliner for soft definition or a sharp wing

From a smudged lash line to a clean flick, eyeliner changes the shape and intensity of an eye look. Choose an eyeliner pencil for blendable colour, liquid eyeliner for crisp detail or gel eyeliner for flexible definition.

Match the formula to the look

Pencils are handy for tightlining and smoky edges. Liquid tips suit graphic lines and wings. Gel can be worked with a fine brush for anything from subtle definition to a bolder shape. Start at the outer third, sketch short strokes close to the lashes and connect them. Pair with eyeshadow and mascara, keeping the liner thickness balanced with the rest of the look.

Create different liner effects

For a soft daytime line, press eyeliner pencil between the upper lashes and blur the edge with a small brush. For a wing, use liquid eyeliner to sketch the flick first, then connect it back to the lash line. Gel eyeliner can create either effect depending on the brush. Brown shades tend to look softer, while black or colourful liner creates stronger contrast. Keep cotton buds nearby for small clean-ups before the formula sets. An eyeliner pencil gives time to smudge and adjust the line before it settles, making it useful for soft everyday definition. Liquid eyeliner creates clean edges, pointed wings and graphic shapes, while gel eyeliner can be pressed close to the lashes or built into a stronger line with an angled brush. Consider how much control you want and whether the look needs to remain crisp or softly blended. Deep brown, charcoal and coloured liner can offer definition without the intensity of classic black.

Adapt liner to your eye look

Thin eyeliner keeps more of the eyelid visible and works neatly with light eyeshadow. A thicker line creates more contrast and can balance false lashes or a stronger evening look. For a wing, follow the direction of the lower lash line and make small marks before connecting the shape. Let liquid or gel formulas set before blinking fully. Finish with mascara, then check both eyes from a normal distance and adjust only the areas that need it.

Eyeliner FAQs

Which eyeliner is easiest for beginners?

A soft pencil is forgiving because it can be smudged and adjusted before it sets.

How do I make eyeliner look even?

Mark the end point on each eye first, then build both sides in small stages.

Can eyeliner pencil be used on the waterline?

Only use a product there if its directions state it is suitable for that area.